The market leader in the Randstad

The Algemeen Dagblad is the market leader in the Randstad (Amsterdam, Rotterdam, Utrecht, The Hague and the surrounding area). With a circulation of 399.496 purchased copies and seven regional editions, the AD reaches 1.465.000 readers every day.

The AD has a solid reputation for city and local news, combined with national and international reporting. This provides readers of the AD with a comprehensive newspaper, with a generous offering of news from at home and abroad and their local area. The AD also provides economic news, showbiz, TV and culture. The removable section AD Sportwereld is the number 1 sports paper in the Netherlands.

The AD pays particular attention to its weekend edition, with a removable TV Guide, AD Weekend, full of features and lifestyle news, and AD Reiswereld, focusing on travel. A dynamic promotional service that constantly tempts readers and subscribers with attractive campaigns, helps to make the Algemeen Dagblad a lively newspaper.

With free iPhone, Android and Blackberry applications and a mobile site, readers can also access AD from their mobile. AD can also be read on the iPad. 

Sources:
HOI - Circulation Q3 2011 tm Q2 2012
NOM 2011 II - 2012 I