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De Volkskrant

The biggest quality newspaper in the Netherlands

De Volkskrant is the major player in the market for quality journalism in the Netherlands. 746,000 people read de Volkskrant every day. It has a circulation of 241,986 purchased copies. De Volkskrant is a progressive newspaper for a wide audience that needs reliable information. (NOM 2011 II - 2012 I)

National and international news, news from the worlds of business and sport: that is what de Volkskrant reports every day, interspersed with thought-provoking photos. De Volkskrant represents quality journalism. De Volkskrant is an authoritative, critical newspaper which is still easily accessible to its readers.

The Saturday edition of de Volkskrant offers extra reading pleasure with the review section ‘Het Vervolg’ and supplements about travel, books and science, amongst other subjects. Volkskrant Magazine is very popular too. The interviews, personal stories and photography in the magazine appeal to a broad readership of both men and women. Volkskrant Magazine focuses extensively on fashion, food, design and homes. It is aimed at affluent consumers who attach great importance to quality of life.

De Volkskrant has two iPhone applications: ‘VK Nieuws’ (presenting the latest news from the Netherlands and abroad) and ‘De Digitale Krant op de iPhone’ (the latest digital version of De Volkskrant). ‘De Volkskrant iPad-app’ allows iPad users to read the newspaper in a traditional newspaper format or in a special format tailored to the iPad. This allows iPad users to browse through the newspaper quickly and easily.

Sales Graphic

Sale of quality papers in the Netherlands

Source: HOI Q3 2011 - Q2 2012, quality papers (betaalde oplage)

Reach Graphic

Reach of quality papers, highest wealth class

Groot Amsterdam: het Nielsen-gebied 'agglomeratie Amsterdam; bestaat uit de gemeenten: Amsterdam, Amstelveen, Diemen, Ouder-Amstel en Landsmeer
Source: Cebuco 2012