JOE fm, the second radio station owned by the Vlaamse Media Maatschappij, has been broadcasting since April 2009 and has now made its mark in the radio scene. It is a music station that mainly appeals to those in their 30s and 40s.
At JOE fm, music is central, with extra focus on fun. The slogan, ‘Your Greatest Hits’, perfectly sums up the concept behind the station: although music remains its raison d'être, presenters and listeners also help to shape its character. JOE fm has been given a new lease of life and sounds really fresh. It is a station with a strong character thanks to lively input from presenters and listeners. They determine how their favourite station sounds hour by hour. JOE fm stands for open radio, where each listener feels welcome and experiences genuine contact with the presenter. Good music with a smile, all day long!