Volkskrant Magazine comes with the Volkskrant newspaper every Saturday and each issue reaches an average of 848,000 readers. These are well-educated, discerning people in the prime of life and have a wide range of interests. The magazine has particular appeal for the 35–50 age group in the highest income bracket: affluent consumers for whom quality of life comes first.
Volkskrant Magazine may well be the only magazine in the Netherlands that is equally popular among both male and female readers. It invests in quality interviews and personal stories, also devoting considerable attention to photography. This gives Volkskrant magazine its unique appeal among Dutch newspaper magazines. It also attracts attention with its lifestyle pages, with reporting from fresh, interesting angles in the areas of fashion, food, design and living.
In 2012 Volkskrant is launching four new glossy magazines addressing the themes of home, fashion and celebrations. These stand out with their high-quality photography, fresh design and glossy paper. They will highlight inspiring trends and present hard-hitting journalism about fashion, home, interior design, shopping and lifestyle.