De Persgroep purchases Reclamefolder.nl

The Netherlands' second largest special offers platform, Reclamefolder.nl, has been purchased by de Persgroep Nederland. The current owners, which include RTL Ventures and H2 Equity Partners, are selling their shares.

This takeover is in keeping with De Persgroep's digital strategy.

Reclamefolder.nl makes it easy for consumers to view offers online. Reclamefolder.nl is the largest digital platform for advertising pamphlets in the Netherlands. Every month the platform reaches two million people; together they view more than 25 million digital advertising pamphlets. The Dutch are crazy about special offers and bargains. It’s their second nature.

Founders Jeffrey van Rossum and Robin Streng started this platform in their attic room in 2006 with the aim of presenting special offers online for every consumer. Via the Reclamefolder.nl platform and their personal settings, consumers can easily search for their favourite shops or products. Millions of pamphlets, which are classified into different branches, are viewed every week. All the information is accessible via desktop computers, laptops, tablets or smartphones. The Reclamefolder app is increasing in popularity because consumers can follow special offers while shopping, at all times and everywhere. Reclamefolder.nl wants to be the pre-eminent platform for retailers with the largest digital range of shoppers. It gives advertisers insight into the performance of their pamphlets and special offers, and it gives advice on how to implement their campaigns optimally.

Erik Roddenhof, CEO de Persgroep Nederland: “The Netherlands is and remains a country of special offers. Our digital platforms, daily and weekly newspapers are full of them. Together with Reclamefolder.nl we can bundle them into the largest special offers platform in the Netherlands. Readers will be able to see at a glance which special offers in their area or in their field of interest are currently running. We think the combination of our two companies can do this and will be able to market a very nice product. We really look forward to this; the purchase agrees very well with our digital transition.”

Ruud Giebels, Manager Reclamefolder.nl: “We were founded 11 years ago so it's logical to take the next step now. We have grown under the flag of RTL Ventures and H2 Equity partners. Together with De Persgroep, we can deploy their wide, regional and up-to-date range to further expand our services and added value. For us they are the ideal way to continue growing. The merger suits our common ambition to become the strongest conversion partner in the Netherlands. Our team is very enthusiastic about seizing the many new opportunities.”